Pro:Direct x Nike
Certified Fresh
Elevating the launch of the new Nike Mercurial Air Max TN in collaboration with Pro:Direct, I transformed a local South London greengrocer into an immersive drop experience. With Jimmy Bullard as our charismatic host, we distributed free boots to a select group of Pro:Direct x Nike Connected members through the "freshest" drop of the year. Taking full creative control, I art-directed the project, designing posters, signage, fruit stickers, and vinyls, as well as meticulously dressing the space with products and produce.
Art Direction
Branding
Typography
Print Production