Nike
Race Against the Unknown
Hundreds of women took to the streets with Nike London for Race Against the Unknown, a night run with no set route, no set distance and no clue where the finish line would be.
In the middle of a rain-soaked city, runners followed shifting signals and moving pacers through London’s backstreets, building tension and energy with every turn.
The journey ended in a dramatic reveal: a full takeover of a 16 floor car park, transformed into an industrial, techno driven race arena. Strobe lighting, heavy sound design and raw, urban visuals turned the final ascent into an immersive, club like experience — a finish line built to electrify.
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