HARIBO
From October 2021 to March 2023, I led the creative development of Haribo UK & Ireland across all social channels, successfully introducing the brand into new and exciting spaces. I created hundreds of pieces of content using a combination of photography, video, and animation to cultivate an engaged and dedicated audience. Throughout this process, I maintained a consistent tone of voice and adhered to the existing Haribo Guidelines. Additionally, I expanded the brand’s social presence through physical spaces and activations, including an OOH Christmas campaign, in-store advertising, merchandise, and an interactive AR Mobile scavenger game that was featured on 6 million promotional packs.
Motion Graphics
Art Direction
OOH
Video Editing
UI/UX Design
Social Media Management
Paid Media
Packaging
Retail Branding
Licensed Products